Last night, my wife and I took our 17-year old daughter shopping for work clothes for her trip to Mexico on an Interact project to help a school be rebuilt. We decided to go to Goodwill to pick up some inexpensive clothes that she could feel free to ruin.
As they were shopping, I decided to browse around the men's clothes. To my shock, I found two suits that were as good as new on the rack. They were both beautiful and made by high end clothiers - Jos. A Banks and Tommy Hilfiger. The cost - $20 each! I tried them on, I looked for the "red dot" (remember that infamous Seinfeld episode), or anything that would make me not want to purchase them. Nothing!
The bottom line, the cost of the suits plus a little tailoring will come to less than half what I would pay anywhere else. The moral of the story? Don't always accept that what you see on the outside isn't very different inside. My original thought that this was just Goodwill, turned into an opportunity to buy quality products for virtually nothing.
What about your insurance policy? It comes in a neat, beautiful binder with your name handsomely stated on the front. It looks good; your agent says its good; and for all you know it's the perfect fit. But what's going on inside? You need to make sure that what you are actually paying for is what you need in a disaster.
Just like me taking the outside of Goodwill for granted, you can do the same with your insurance. Make sure that the inside of your policy, not the shiny cover is what really fits your business.
Dan
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